When you send an Access Email (w/ access links unique to individual like in Give Multiple Users Access to Wavelength), you can mail-merge the recipients first name with the {first_name} tag.
You can use the Access Email much like a regular Newsletter to send out a mass email. You can customize it completely. The only difference is that you have to include the Wavelength Access links, and the people that have already signed into Wavelength will not receive the email.
If you are sending out a standard newsletter, you can't mail merge because recipients are bccd. However, all recipients, regardless of whether they have signed in or not will receive the message.
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